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As a national daily newspaper, AD provides news and information without fuss, with decency. Every day, the AD delivers reliable news, sports, entertainment, and everything from the local region.

AD is for people who want to know and understand what is happening in the world and what it means to them. What you read, see or hear may touch you. AD is for the Dutch who take a middle position. For those interested in the world around them. In what is happening both locally and nationally. 

AD is also for those who want to know everything about sports and appreciate entertainment news. A

D is for everyone looking for a healthy mix between news and relaxation. T

Top 4 BSR* Value: 
Trusted(46%), social committed (44%) en contemporary(41%).

*BSR Quality Planner, Marketresponse

Target Group

Dutch men and women aged 50+ with an average education and mainly belonging to the middle class.