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AVANTI combines three aspects excellently: relaxation, service, and entertainment. AVANTI is like a good friend with whom one enjoys spending coffee breaks. Emotional reports provide readers with touching stories about "people next door". A large service section covers all areas of everyday life: health, fashion & beauty, recipes & nutrition, home, and travel. A central component of AVANTI is a weekly colorful mix of puzzles.

Target Group

AVANTI is aimed at female readers in their early 50s, who are actively engaged in life and desire a wide range of news, life assistance, and entertainment every week. AVANTI readers are down-to-earth, family-oriented, social individuals who, due to their high awareness of health, appreciate the extensive medical pages in the magazine's service section.