
BRAVO

BRAVO DIGITAL

BRAVO DIGITAL

BRAVO
The largest German cross-media youth brand and THE popular source of information for Gen-Z
BRAVO is the largest German cross-media youth brand and the most important point of contact for youth topics, interests and advice.
In print, online and on various social media channels, teenagers can find entertainment, information and tips from all areas relevant to them. BRAVO thus covers almost 100 % of the youth lifestyle spectrum.
The print version is a premium magazine in a high-quality design with elaborately designed, exclusively researched and sophisticatedly written articles as well as posters and magazine supplements that reflect the latest trends.
The focus of BRAVO's content is on
» Influencers & stars
» Music, movies & series
» Trends, lifestyle & gadgets
» Love, sexuality & health
» Self empowerment & friendship
» Fun & reports “ Beauty & fashion
» Politics & Environment
» School & Education
Relevant, exciting narratives for young people are at the forefront of the selection of topics, as is the target group-specific, creative and innovative implementation of all content, which is always visually oriented towards current trends and written in an entertaining way. The Dr. Sommer brand, which stands for competent sex education and advice for young people, has an awareness level of over 80 percent in Germany and is unique worldwide with its unique selling points.
The editorial team's attitude with its clear commitment to tolerance, fairness, sustainability and openness is not only due to journalistic responsibility but is in the magazine's DNA. Editorial campaigns pay tribute to this attitude and encourage the target group to take themselves seriously and play an active role, both in their peer group and in society in general.
Target Group
Core target group: 14-19 years
Digital
BRAVO.DE is Germany's largest youth media brand and has understood how to reach the young target group through the relevant channels.
BRAVO.de offers young adults topics that entertain, stimulate thought, and captivate: whether it's help with love issues, background information on current trends, or entertaining videos on TikTok and Instagram - BRAVO.de reports at eye level and takes young people and their issues seriously.
Target Group
BRAVO.de users are brand-savvy, well-connected, inquisitive and looking for guidance.