BRIGITTE
BRIGITTE digital
BRIGITTE digital
BRIGITTE
Germany's most widely-read quality women’s magazine
BRIGITTE is the largest and best-known women's brand that stands for attitude, depth and empowerment like no other. It has been shaping the image of women in Germany for 70 years and appeals to women across all generations. The unifying element is the mindset of BRIGITTE women: They go out, have careers, lead teams and companies, but also look after their families and seek out beauty and fashion moments. They are interested in finance and further education, have an open mind and are looking for change. And in all of this, they trust the journalistic quality and appreciate the attitude of BRIGITTE.
BRIGITTE has the highest reach in the competition! The community has a very close relationship with BRIGITTE - because it is honest with them, touches them and takes them further. With the largest editorial team among German women's magazines, it fulfils the most important task of a media brand: it creates trust and this trust is transferred to the brands that advertise in it. Brands that position themselves with BRIGITTE benefit from editorial expertise and place their advertising message effectively with the target group of the future!
BRIGITTE is celebrating its anniversary this year! 70 years of agenda setting, empowerment and taking a stand on socially relevant issues. The overarching theme in this special anniversary year is: " STRONGER TOGETHER " Together for more empowerment. This will take place regularly throughout the year in the magazine, digitally and socially. In September, the big anniversary issue #21/24 will be published with maximum attention, featuring the results of the new BRIGITTE women's study. The highlight will be the BRIGITTE Award. For the first time, it will be presented to strong women in various categories in autumn.
Target Group
BRIGITTE reaches women with a wide variety of lifestyles. What they all have in common is that they are sophisticated, educated, employed and have a high income; they are ready for change and like to try out new things. Furthermore, they want relevance with opinionated topical issues.
Digital
BRIGITTE digital stands for female empowerment and a community of strong women who inspire one another. The editors accompany their users in all life situations, create closeness and encourage them to realize their dreams.
BRIGITTE digital is wherever its users are: Online, mobile, on Instagram, Facebook and Pinterest. It offers the right topics for every situation on all channels: Current fashion trends, practical beauty tips, delicious recipes, sustainability. Health topics are just as much a part of the world of BRIGITTE digital as serious topics that classify and make you smarter. The BRIGITTE MOM cosmos, the BRIGITTE Academy, the BRIGITTE podcast formats, and the strong community around the Bfriends and BYM forums round off the offering.
Target Group
BRIGITTE digital users are real everyday managers. They organize their lives in a way that is both confident and relaxed as well as successful and self-determined. They are well-educated, seek private and professional recognition, and enjoy sharing their knowledge and experience with others. They are strong communicators and social media savvy. They are open to new things and are interested in fashion, beauty, food and travel as well as socially relevant topics and finance.