CAPITAL
CAPITAL digital
CAPITAL digital
CAPITAL
One of Germany’s leading finance and business magazines with a long-standing tradition
CAPITAL has been shaping German business journalism for over 60 years. The brand stands for credibility, substance in research, journalistic excellence and high competence in the field of finance, investment and asset formation. CAPITAL reports on developments in the economy from different perspectives, accompanies companies and SMEs in their transformation, explains upheavals in the global economy and recognises new trends at an early stage - from artificial intelligence, female leadership and sustainable investment to innovative energy concepts. The CAPITAL editorial team analyses all of this not only in its monthly magazine, but on all channels that decision-makers demand today: digitally and mobile, as a newsletter, ePaper and podcast.
With its successful concept, CAPITAL is now the most widely read business magazine in Germany, reaching 770,000 readers with every issue. (AWA 2024)
Target Group
CAPITAL’s readers belong to the management level in their company (Index 350) and therefore represent a target group with a salary significantly above average. They are not only privately interested in investing money, but also highly brand-conscious and consumption-friendly: 38% even describe themselves as luxury-oriented (Index 349).
Digital
CAPITAL digital stands for innovative journalism at the highest level and is the portal for decision-makers interested in business.
On CAPITAL.de, users will find a cross-section of topics from the global economy and finance. With its professional articles and high degree of expertise, CAPITAL also convinces with reports on companies, background stories on the global economy and major trends in our society.
The platform also features a wide variety of useful tools from real estate compass and home ownership calculator to financing and investment comparisons. Commentaries and analyses on politics and the global economy round off the digital and mobile offering.
Target Group
CAPITAL users have a high level of education and high expectations of their own careers. They are decision-makers in their professional and private lives, successful and internationally networked. They also have a strong affinity for luxury products and high purchasing power.