
COUCH

COUCHSTYLE digital

COUCHSTYLE digital

COUCH
The most relevant interior, fashion and beauty community in Germany
COUCH is the young home and fashion magazine in pocket format and fills the gap between classic home design magazines and young lifestyle titles.
COUCH is made for women aged 20 – 39 who are interested in modern living. Friends, partnership, family and social networks are very important to them; they are exceptionally interested in fashion and beauty.
COUCH is tailored to meet the needs of the trendy, mobile generation of young women. Women who do not only want a stylish and individual home decorating style, but who also want to be attractive. For this reason, classic living topics such as home design trends, decorating and shopping tips are combined with topical and high-class beauty, fashion and lifestyle contents. Of course, there are also such subjects as new blogs, exciting travel destinations and hotels, as well as food and technology topics. The love for excellent design, quality, creative design, versatile trends, as well as zeitgeist trends is in the first place.
COUCH is different – and that especially appeals to our readers!
Target Group
COUCH readers are mainly female innovators and trendsetters. They like to be inspired and value quality and design. The typical COUCH reader lives in an urban area, works and has children in most cases. Sustainability plays an important role for more than half of the readership.
Digital
COUCH provides the best inspiration for living, fashion and beauty. The community, which has over 150,000 members, is characterized by authentic user content and a high user- involvement with home stories and other interactive formats. COUCH is the digital favorite of bloggers and influencers. The sections #communitytrend, #beautylieblinge and #fashioncrush show at a glance which topics are particularly popular among members.
Target Group
62% of COUCHSTYLE.de online users are female. 62% of the target group are aged between 20 and 49 years. COUCHSTYLE.de online users boast an above-average level of education: 84% are employed. 56% of users boast net household income of €3,000 or more Source: best4planning 2022-III