DAV PANORAMA
ALPENVEREIN digital
ALPENVEREIN digital
DAV PANORAMA
Germany’s biggest outdoor magazine
In a varied mix of topics including travel reports, hut tours, background features, portraits, service articles and news, DAV PANORAMA informs and inspires its readers with captivating images and texts on the many facets of mountain sports and alpinism. Four times a year, DAV PANORAMA offers stimulating reading and a colourful range of relevant information for outdoor activities, from hiking and biking to mountaineering and climbing.
DAV PANORAMA is the service-orientated leisure magazine of the German Alpine Association (DAV), which is one of the largest sports associations in the German Olympic Sports Confederation. DAV PANORAMA is by far Germany's largest outdoor magazine in terms of circulation and reach.
Target Group
DAV PANORAMA reaches a target group which thinks and acts environmentally, and combines its passion for mountain sports with its love of nature. PANORAMA readers are active men and women who spend their leisure time in the mountains: hikers, mountaineers, rock climbers, trekkers, mountain bikers, cyclists, winter sports enthusiasts, etc.
Digital
ALPENVEREIN.de is the official website of the German Alpine Club (DAV), which with over 1.07 mill. members is the world’s largest mountaineering association.
The website is the most comprehensive mountaineering site in the German-speaking world, offering mountaineers and nature-lovers useful services free of charge that they use to help them prepare their next mountain adventure: Alpine weather and avalanche reports, and portraits of over 1,000 Alpine chalets, 200 climbing sites and the 354 DAV sections.
ALPENVEREIN digital inspires and motivates users with expedition reports, event information, travel and tour tips, mountaineering news and reports on current DAV conservation projects.
We offer digital native Advertorials on www.alpenverein.de
Target Group
44% of ALPENVEREIN digital users are female. 58% of the target group are aged between 20 and 49 years. ALPENVEREIN digital users boast an above-average level of education: 48% have A-Levels or a university degree. 76% of users boast net household income of €2,000 or more, and 53% of users have an income of over €3,000 per month.Source: agof daily digital facts