TV

Divulgation of cultural, scientific and historical content.

The main target group is an affluent audience.

Facts

Monthly Reach 7.89 Mill.

Viewer gender distribution

women 64.1 %

men 35.9 %

Viewer age distribution

6-15 1.1 %

16-24 1.8 %

25-34 4.6 %

35-44 8 %

45-54 13 %

55-64 23.1 %

65+ 48.1 %

RAI STORIA (Italy) is represented worldwide except in Italy (excl. South Tyrol)