TV

Rai YOYO is an Italian free-to-air television channel. It is the company's television channel for kids, and is known for its programming for children between the ages of four to seven.

Target Group

The main target group are kids aged between 4-7 years and their parents.

Facts

Monthly Reach 9.39 Mill.

Viewer gender distribution

women 39.5 %

men 60.5 %

Viewer age distribution

6-15 24.4 %

16-24 1.2 %

25-34 20.8 %

35-44 26.9 %

45-54 13 %

55-64 5.6 %

65+ 7.4 %

RAI YOYO (Italy) is represented worldwide except in Italy (excl. South Tyrol)