Digital

At VIP.de, we take our loyal users into the world of stars and starlets. We serve up the hottest news from popular TV faces and reality stars, show international stars at events, and take a close look at trends and exciting stories from well-known influencers. VIP.de is always up to date! In addition to the latest celebrity news, we always discover the hottest fashion and beauty trends and hacks and provide a look behind the social media stories of our favorite protagonists.

Target Group

68% of VIP online users are female. 54% of the target group are aged between 20 and 49 years. VIP onlinel users boast an above-average level of education: 38% have A-Levels or a university degree. 68% of users boast net household income of €2,000 or more, and 43% of users have an income of over €3,000 per month. Source: agof daily digital facts // Base: average month