Digital

Optimised search function and worldwide weather info.

Mobile added value: weather info at any time at the touch of a button.

A range of high quality weather videos from the RTL magazines and news.

Numerous innovative features:

• Precise weather forecasts using GPS- Bio weather: pollen, biorhythms, ozone pollution, UV radiation
• Animated rainfall radar and location-based weather forecasts using GPS
• Management of personalised favourites in the weather cockpit
• Weather outlook with 6-day forecast
• Favourite locations can be saved in the weather cockpit

Target Group

54 % of the WETTER.de digital users are female. 74 % of the users are aged between 30 and 69 years. 53 % of users boast net household income of €3,000 or more. WETTER.de digital users like to travel and like being active outdoor. The users have high interests in garden articles and Do-it-yourself products, as well as Investments & Insurances. Source: best4planning