Digital Days - OÖNachrichten

Since 2018, numerous top speakers from renowned companies have come to Linz every year to discuss digital transformation as well as developments and trends in online marketing.
Exclusive insights into the world of digital transformation, online marketing, artificial intelligence, and digitalization in a conference environment where expert knowledge and networking are paramount.

Oliver Vesper, Deputy CEO & Chief Digital Officer of RTL AdAlliance, will speak on October 15th in Linz at 11:15, addressing a key question for advertisers in the region:
“Valuable advertising – Why is advertising money well invested in Austria?”

In a media landscape increasingly shaped by global platforms and fragmented audiences, Oliver will highlight the unique strengths of the Austrian market and why it remains a smart investment for brands seeking quality, impact, and trust.

Oliver Vesper will highlight how Austria’s premium media and publisher innovation make it a smart, brand-safe investment for advertisers, with RTL AdAlliance enabling scalable access to trusted inventory across the region

Oliver’s session will offer strategic insights into how advertisers can maximize ROI by investing in trusted ecosystems that combine local expertise with international reach.

In his second keynote, “Brands, Audiences, Solutions: Trends in European Media”, Oliver Vesper, Deputy CEO & Chief Digital Officer of RTL AdAlliance, will explore the evolving dynamics shaping the European media landscape.

Key themes will include:

• How audience behavior is shifting across platforms and markets
• What brands expect from media partners in a fragmented ecosystem
• How RTL AdAlliance is building scalable, cross-market solutions to meet these challenges

This session will offer a forward-looking perspective on how advertisers can stay relevant and impactful in a rapidly changing media environment.