This year’s study places quality content and trusted insights at the heart of the narrative, offering a clear and contextualised view of how Total Video is evolving across the globe.
With contributions from leading global institutes and local experts, the findings reveal that:
- High-reach environments paired with famous and familiar contexts build brand trust.
- Streaming is propelling digital advertising to new heights.
- While local realities diverge, linear and on-demand TV remains a stronghold everywhere.
In a world overflowing with data and misinformation, this edition focuses on what truly reflects reality. Because when data lacks context, it can mislead. That’s why reliable, well-contextualised insights are not just helpful, they’re essential for advertisers and media professionals alike.
