New Life of the Living Room 2025

In this 4th edition of the study, we looked at more countries than ever before: 14 European countries with new additions of Austria, Poland and Switzerland, as well as the United States. This allows us to share detailed analysis of the diverse countries that build Europe, while still taking a step back and look at general comparisons between Europe and the US.  

From the ownership of video devices to the complexities of consumption across various devices and platforms, our study has got it all covered. But it doesn't stop there. We're also exploring attitudes towards ads in different video environments and shedding light on the budget allocation for video entertainment.