Digital

The VODAFONE LIVE! Portal is a platform for digital services and products for both existing and future business and private customers of VODAFONE. With a wide reach, it offers the user a variety of infotainment and direct interaction with different services and products instead of a simple service presentation. VODAFONE LIVE! offers an ideal platform for cross-media advertising within the VODAFONE world.

Target Group

43% of VODAFONE EMS mobile users are female. 67% of the target group are aged between 20 and 49 years. VODAFONE EMS mobile users boast an above-average level of education: 37% have A-Levels or a university degree. 69% of users boast net household income of €2,000 or more, and 42% of users have an income of over €3,000 per month. Source: AGOF daily digital facts // Base: average month