VORES BØRN
ALT.DK/BOERN digital
ALT.DK/BOERN digital
VORES BORN
The magazine for those who have children aged 0-12
VORES BØRN has been writing to the target group for 25 years.
The magazine contains articles about baby’s development and motherhood with stories about furnishing the nursery, travel guides for families and tests of changing bags and pushchairs - inspirational and written with love and humour.
The readers are very interested in their children’s health and well-being, and they seek inspiration and guidance to a healthy lifestyle. VORES BØRN offers delicious recipes, useful tips to a healthy everyday life and easy exercises (for both mother and child).
Small children require a lot of equipment. In the magazine one can find inspirational guides for everything - from sandals and cots to breastfeeding pillows and snowsuits. VORES BØRN is up-to-date and quality-conscious and knows how to get value for money, and we are devoted to children’s safety.
Target Group
Parents aged 25-45 years of age with children between 0-12 years of age. The readers prefer organic food and will pay extra for quality.
Digital
VORES BØRN digital is part of the ALT FOR DAMERNE website. It offers tips from experts and other parents.
The site includes info based on the child’s age, with a focus on topics like psychology and development, family life, food and health. It comprises meal plans with kid-friendly dishes, tests, fashion tips and shopping guides.
In VORES BØRN’s parents' forum, communication and debates with other parents are possible.
Additionally, more than 156,000 women can be reached via the VORES BØRN / VORES BØRN GRAVID newsletter.
VORES BØRN / VORES BØRN GRAVID has more than 45,000 Facebook followers.
Digital figures of “ALT.dk” - as this site integrates the digital content of “VORES BØRN”.
Target Group
Parents aged 30-39 years of age with young children (0-4).