MTV

MTV

MTV

Music Netherlands

Every generation has its own MTV

Onepager

TV

MTV is part of Paramount. The entertainment brand is innovative, young, real, unpredictable and has an irresistible appeal to young people. The brand is known for its internationally successful shows such as Teen Mom, Geordie Shore, Ridiculousness and Catfish. Music-related programs such as MTV Push and MTV Unplugged also remain big favorites. As well as spectacular award shows and events, such as the MTV Worldstage and the EMAs. MTV believes in connectivity with young people on the platforms where they are and therefore focuses on a 360 degree multiplatform storytelling strategy. Everything online and offline are connected. On MTV.nl you can watch music videos, the latest charts, entertainment news and full episodes of popular shows.

Target Group

The core target group is people aged between 25 and 39.

Facts
Monthly Reach 3.16 Mill.
Viewer gender distribution
women 32 %
men 68 %
Viewer age distribution
6-15 3 %
16-24 7 %
25-34 30 %
35-44 25 %
45-54 15 %
55-64 11 %
65+ 9 %
MTV (Netherlands) is represented worldwide except in Netherlands