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DISCOVERY CHANNEL

Discovery Channel

DISCOVERY CHANNEL
The non-fiction men's channel par excellence
TV
DISCOVERY CHANNEL tells the stories of people who continually push their boundaries and continue where others stop. Pioneers who create groundbreaking inventions, make unimaginable journeys or do work that only the most driven people are qualified to do. DISCOVERY CHANNEL stands for Intelligent Entertainment: for programs that inspire us, bring our imagination to life and provide food for conversation. By pushing their boundaries, the heroic pioneers not only make their own world bigger, but also yours, the viewer.
Target Group
The core traget group is men aged between 25 and 54.
Facts
Monthly Reach
4.64 Mill.
Viewer gender distribution
women
73 %
men
27 %
Viewer age distribution
6-15
1 %
16-24
2 %
25-34
7 %
35-44
10 %
45-54
21 %
55-64
31 %
65+
28 %
DISCOVERY CHANNEL (Netherlands) is represented worldwide except in Netherlands