RAI 1

General Italy

With the highest reach in Italy,
RAI 1 is the reference channel for every Italian

Onepager

TV

The channel is focusing on the following shows: Top events and news, Italian original fiction, Sports (Football), High impact prime time programmes, Game show, infotainment and News & politics.

Target Group

Adults 15+

Facts

Monthly Reach 43.73 Mill.

Viewer gender distribution

women 36.3 %

men 63.7 %

Viewer age distribution

6-15 0.4 %

16-24 2.4 %

25-34 3.5 %

35-44 4.3 %

45-54 10.4 %

55-64 17.8 %

65+ 60.2 %

RAI 1 (Italy) is represented worldwide except in Italy (excl. South Tyrol)