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RAI 4

RAI 4

RAI 4
The channel that speaks to millennials
TV
Young & dynamic with entertainment, Web TV, international series.
Target Group
The core target group are adults aged between 25-54 years.
Facts
Monthly Reach
20.19 Mill.
Viewer gender distribution
women
47.5 %
men
52.4 %
Viewer age distribution
6-15
1.2 %
16-24
3.7 %
25-34
4.9 %
35-44
9.3 %
45-54
22 %
55-64
27.1 %
65+
32.1 %
RAI 4 (Italy) is represented worldwide except in Italy (excl. South Tyrol)