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RAI 4

RAI 4

RAI 4

RAI 4

Young Adults Italy

The channel that speaks to millennials

Onepager

TV

Young & dynamic with entertainment, Web TV, international series.

Target Group

The core target group are adults aged between 25-54 years.

Facts
Monthly Reach 20.19 Mill.
Viewer gender distribution
women 47.5 %
men 52.4 %
Viewer age distribution
6-15 1.2 %
16-24 3.7 %
25-34 4.9 %
35-44 9.3 %
45-54 22 %
55-64 27.1 %
65+ 32.1 %
RAI 4 (Italy) is represented worldwide except in Italy (excl. South Tyrol)