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  RAI 4
 
        RAI 4
 
  RAI 4
The channel that speaks to millennials
TV
Young & dynamic with entertainment, Web TV, international series.
Target Group
The core target group are adults aged between 25-54 years.
Facts
              
                      Monthly Reach
                       20.19 Mill. 
                    
                                  
                                                      Viewer gender distribution 
                      
                            men
                            46 %
                          
                                                  
                            women
                            54 %
                          
                                              Viewer age distribution 
                      
                            6-15
                            1.2 %
                          
                                                  
                            16-24
                            3.7 %
                          
                                                  
                            25-34
                            4.9 %
                          
                                                  
                            35-44
                            9.3 %
                          
                                                  
                            45-54
                            22 %
                          
                                                  
                            55-64
                            27.1 %
                          
                                                  
                            65+
                            32.1 %
                          
                                              
        RAI 4 (Italy) is represented worldwide except in Italy (excl. South Tyrol)