RAI PREMIUM

RAI PREMIUM

Leisure & Entertainment Italy

The best channel for Women

Onepager

TV

International & Italian fiction.

Target Group

Women 25-64

Facts

Monthly Reach 19.79 Mill.

Viewer gender distribution

women 32 %

men 68 %

Viewer age distribution

6-15 0.4 %

16-24 2.6 %

25-34 5.5 %

35-44 5.2 %

45-54 13.3 %

55-64 22.6 %

65+ 49.6 %

RAI PREMIUM (Italy) is represented worldwide except in Italy (excl. South Tyrol)