MEINS

MEINS

MEINS
Empowering the Generation WOW. A 360-degree community brand that celebrates powerful women aged 50+
MEINS is the leading magazine for the Generation WOW.
MEINS is the title for powerful women aged 50 and above. It is the first 360-degree community brand for people aged 50 and above that authentically combines print, digital, social media, and live communication.
The MEINS editorial team knows the new Generation WOW women aged 50 and above like no other medium. The reader community has the largest fan base aged 50 and above in the magazine sector and offers a unique reader networking experience in the German media landscape!
The visual language of MEINS is lavish, emotional, and life-affirming. Generous photo spreads directly immerse readers into the stories. Stars from the target audience and relevant women aged 50 and above provide ample space for identification. The readers are considered "Me Agains." They are particularly open to new things, enthusiastic consumers, optimistic, and active.
The unique event concept, Generation WOW Lifestyle Festival, celebrates this target group in a special way. It offers exciting, creative, and emotional 360-degree formats and communication opportunities for brands.