Events

Living Room Study 2026

25Mar.
2026
Online

Discover how global viewing habits are evolving in the 5th edition of The Living Room Study.

Main Picture of The Living Room Study, design of two sofas with the Title in the middle

About the study

The 2026 edition of The Living Room Study will be broadcasted on March 25, 2026, at 10:00 CET.

Now in its 5th edition, the Living Room Study continues to explore how audiences engage with video across Europe and beyond. This year, we once again draw on one of the industry’s most comprehensive datasets.

What’s New This Year

Our latest edition analyses viewing behaviours across 15 European countries, with additional insights from the US and China to provide a broader global perspective.

We focus on Total Video engagement across platforms and take a closer look at the impact of co‑viewing - how watching together shapes the viewing experience.

Ready to dive into the full findings?
Click below to access the main page and register for the 2026 release.

Register now

Speakers

Stéphane Coruble

CEO,
RTL AdAlliance

Aurélie Brunet de Courssou

Marketing Director,
RTL AdAlliance

Marion Ranchet

Founder and Managing Director,
Streaming Made Easy

Guy Rogers

Senior Strategy Manager,
EMEA Media Team,
Lenovo

Kelly Williams

Managing Director Commercial,
ITV