RTL AdAlliance enters into strategic sales partnership with ORF-Enterprise

• Exclusive agreement: ORF-Enterprise, together with RTL AdAlliance, is expanding the international sales of ORF’s total video offering
   
• From now on, international agencies and advertisers can access the digital and linear TV advertising inventory focussing on news, sport, entertainment and services from the public Austrian media group more easily

ORF-Enterprise, the sales house subsidiary of Austria’s public broadcaster ORF, has agreed on a partnership with RTL AdAlliance. Within the framework of this collaboration, RTL AdAlliance, the international sales house of RTL Group, is expanding its portfolio for advertisers outside Austria to represent the national advertising offering of Austria’s largest media group. The portfolio includes Austria’s leading television channels – ORF 1, ORF 2, ORF III and ORF SPORT + – alongside the popular radio stations Hitradio Ö3 and FM4. In addition, Austria’s most widely used streaming platforms, ORF ON and ORF Sound, as well as the market’s leading online news service, ORF.at, will now be part of the RTL AdAlliance offering.

The extensive media portfolio of ORF features award-winning programming, including first-class news and analyses, in-depth journalistic reports, captivating live sports coverage, high-quality documentaries as well as a wide range of exclusive entertainment content. In the first half of 2025, Austria’s leading television channel, ORF 2 recorded an average daily reach of 37.6 per cent. With a daily reach of 55.8 per cent, the ORF radio portfolio ranks first among the Austrian population aged 10 and above. Hitradio Ö3 remains Austria’s most successful national radio station, with a daily reach of 30.1 per cent. The ORF.at network is the country’s most widely used online news service, reaching 72.92 per cent of the population in Austria each month.

"ORF stands for high-quality, credible and fact-based programming, created through a vibrant culture of journalistic discourse. With RTL AdAlliance, we have a global partner at our side that perfectly complements our international ambitions in the ad-funded media market – a partnership that would not have been possible in this form just two years ago. For international advertisers, it is now much easier to access our premium advertising environments across TV, digital video, radio/audio and online."

“RTL AdAlliance is a true success story – and ORF is a guarantee of suc-cess. Diversity, quality and reliable, objective journalism are at the heart of what ORF stands for. This strong and logical partnership offers international advertisers an outstanding alternative for their media investments.”

“Our exclusive partnership with ORF-Enterprise represents an important corner-stone of our growth strategy to continuously expand broadcaster alliances on a European level. ORF stands for highly recognised legacy public broadcaster in Austria and the representation of premium content. Our interoperable European media port-folio already provides a competitive alternative to the major global digital platforms.”

“We are delighted about this collaboration with ORF-Enterprise. At RTL AdAlliance, one of our key priorities is to highlight the strategic relevance of ORF programming, Austria's largest media company, on an international level and to showcase it in our portfolio. Together, we are pursuing the goal of sustainably strengthening the im-portance of European media in the face of international competition.”

RTL AdAlliance's comprehensive European Total Video offering is unified, measurable and brand-safe for international advertising clients and includes not only the new Austrian inventory from ORF via ORF-Enterprise, but also that of RTL Deutschland (Germany), ITV (United Kingdom), RAI (Italy), Atresmedia (Spain), DPG Media (Belgium and the Netherlands), Groupe M6 and FranceTV Publicité (both France).

Sources: AGTT TELETEST 2.0, Evogenius M3; 1.1.-30.6.2025 / Radiotest 2025_2 (2024/2025) / ÖWA approx.  monthly reach in Q1 and Q2/2025 (Basis: Austrian internet users 14 years upwards)

VP Communication & Brand
RTL AdAlliance
Carine Jean-Jean
carine.jeanjean@rtl.com
+33 6 30 51 58 73

PR Director
RTL AdAlliance
Kathrin Müller
kathrin.mueller@rtl.com
+49 40 286 686 117

B2B Communications
ORF-Enterprise
Nadine Ungar
nadine.ungar@orf.at
+43 664 6278694

RTL AdAlliance – simplicity for advertisers and value for publishers.

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications, 40 radio stations and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, over 40 million daily listeners and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond.

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, Adtech solutions, developed in Europe, and dedicated media sales expertise.

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America.

As the ORF’s sales house subsidiary, ORF-Enterprise holds exclusive authority responsibility for the marketing of all nationwide media offerings of Austria’s leading media group. The portfolio includes four television channels — ORF 1, ORF 2, ORF III Culture and Information, and ORF SPORT + — three national radio stations (Ö1, Hitradio Ö3, and FM4), the print magazine ORF Nachlese, as well as the entire digital portfolio comprising ORF.at, ORF ON, and ORF TELETEXT. Within the business divisions Content Sales International and Licensing and Media Cooperations, ORF content and brands are licensed to partners around the world.

ORF-Enterprise also operates the ORF-Enterprise Music Publishing House and its own record label. The company serves as Austria’s national representative for leading international creative festivals such as the Cannes Lions International Festival of Creativity and organises the national ORF-AWARDS.

The management board consists of Oliver Böhm (CEO, Advertising Sales, Content Distribution) and Heinz Mosser (CFO, Finance and Administration, Music Publishing & Label, Sound & Vision, ORF nachlese). ORF-Enterprise is a completely owned subsidiary of the ORF media group.

For more information, please visit https://enterprise.ORF.at.