FranceTV Publicité strengthens its European and international advertising presence with RTL AdAlliance

• To enhance its presence among international advertisers and agencies, FranceTV Publicité is partnering with RTL AdAlliance to provide exclusive access to its TV and digital advertising space in several key areas in and outside of Europe 

FranceTV Publicité, the advertising sales house of France's public broadcasting group, France Télévisions, has announced an exclusive agreement with RTL AdAlliance, the international sales house of RTL Group, to represent its TV and digital advertising inventory across most of Europe and selected strategic international territories. 

This partnership aims to simplify access for advertisers and media agencies to France Télévisions' ad spaces within a premium, brand-safe framework that complies with European measurement, transparency and responsibility standards.

A driving force in public broadcasting, providing high-quality media content

By reaching 92.5 per cent of the entire French population per month, France Télévisions is a key player in the French audiovisual landscape. Its channels (France 2, France 3, France 4, France 5, France 24, TV5 Monde, France Info) and digital platforms, including france.tv, France's leading free streaming service, attract more than 45 million of unique visitors every month.  

RTL AdAlliance provides direct access to major European markets, supported by recognised adtech expertise and multinational campaign management. This collaboration enables FranceTV Publicité to strengthen its presence in international markets while retaining full commercial and strategic control over its inventories. The two advertising sales houses share the same high standards for quality, transparency and efficiency, allowing them to complement each other on an operational level.

RTL AdAlliance's strategic positioning

RTL AdAlliance views this partnership as part of its overall strategy to build a structured and interoperable European media network, with the aim of offering a competitive alternative to the major international digital platforms. RTL Group's international advertising sales house brings together the inventories of major European partners – RTL Deutschland (Germany), ITV (United Kingdom), RAI (Italy), Atresmedia (Spain), DPG Media (Netherlands and Belgium), Groupe M6 (France) and now France Télévision’s FranceTV Publicité – enabling international advertisers to plan their campaigns in a unified, measurable and secure environment.

Marianne Siproudhis, Managing Director of FranceTV Publicité, said:

“By choosing a powerful international player such as RTL AdAlliance, we are pursuing our desire to strengthen the access to our advertising inventory on European and international markets, with a partner renowned for its network and operational efficiency. This partnership allows us to offer international advertisers a simplified, high-performance solution that meets the standards of quality, reliability and accountability that guide our actions.”

Stéphane Coruble, CEO of RTL AdAlliance, added: 

“We are proud to welcome such an iconic player as France Télévisions to our portfolio. In a European market where alliances are essential to offer robust, high-quality alternatives to global platforms, this collaboration perfectly embodies our vision. Together we will create an even more attractive French video offering for international advertisers. With the complementarity between the public broadcaster France Télévisions and the  commercial Groupe M6, RTL AdAlliance offers a distinctive total video portfolio that spans all audiences, contexts and formats.”

FranceTV Publicité is the advertising sales house for France Télévisions, the leading audiovisu-al group with a 30.2% audience share in June (representing an average of 29.3 million daily viewers over the period) and a digital audience of 42.9 million unique visitors per month on the france.tv platform and more than 1.3 billion videos viewed on average in June across all its digital platforms (france.tv, social networks, partners). It has around 350 employees and mar-kets advertising space for nearly 40 television channels, including France Télévisions, TV5Monde, France 24, the channels of the three major US networks in France: NBCU, Warner Bros. Discovery, The Walt Disney Co. France), LCP, Public Sénat, Figaro TV, Mieux, and nearly 30 websites and mobile applications, such as france.tv, franceinfo, Météo-France, Radio France, ICI, Brut, and more.

FranceTV Publicité is the most awarded advertising agency since the creation of the CB News Grand Prix des Médias, winning the ‘Advertising Agency of the Year’ award in 2019, 2022, 2023 and 2024. In 2024, it was also voted ‘Advertising Agency of the Year’ by the editorial staff of Stratégies magazine as part of its Grand Prix Stratégies de l'Innovation Media awards. In 2025, FranceTV Publicité received the ‘Media Agency 2025’ award at The Media Leader and Ad-wanted Events' Media Agency of the Year awards.

FranceTV Publicité is accelerating its CSR efforts: it has been awarded the ‘Positive Compa-ny®’ label, making it the first audiovisual advertising agency to achieve this distinction. It has also been awarded Platinum status in the Sustainable Digital Ad Trust programme, which rec-ognises all SRI advertising agencies' transitions towards more responsible digital advertising. And it has joined the STBi, with an ambitious target of reducing its Scope 1, 2 and 3 GHG emis-sions by 42% by 2030.

Finally, FranceTV Publicité is a founding member of the Relocalisateurs association, whose mission is to promote all national and local media in order to develop the economic, social and democratic dynamics of our territories.

VP Communications & Branding
RTL AdAlliance
Carine Jean-Jean
carine.jeanjean@rtl.com
+33 6 30 51 58 73

PR Director 
RTL AdAlliance
Kathrin Müller
kathrin.mueller@rtl.com
+49 40 286 686 117

Director of Communications and External Relations
FranceTV Publicité
Valérie Blondeau
valerie.blondeau@francetvpub.fr
+33 6 09 90 86 66

RTL AdAlliance – simplicity for advertisers and value for publishers. 

The media sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences. Combining the most successful broadcasting, publishing and adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications and 5,000 premium web properties – with over 150 million daily TV viewers, 37 million Addressable TV households, and more than 4 billion online video ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond.

250 media sales experts all over the world provide dedicated support for successful international media campaigns. Advertisers gain simplified access to premium, brand-safe media space that reaches only the most engaged audiences. RTL AdAlliance also provides latest insights and innovations for the media world. In addition, RTL AdAlliance empowers publishers to make better use of their premium offering by leveraging smarter, simpler monetisation strategies, adtech solutions, developed in Europe, and dedicated media sales expertise.

Headquartered in Luxembourg and Hamburg, RTL AdAlliance has offices across Europe and North America.