AMICA
AMICA.it digital
AMICA.it digital
AMICA
The leading Italian fashion publishing brand
AMICA is a fashion magazine, with a unique and strong identity: an unmistakable blend of elegance, quality, beauty, harmony and attention to images and details.
A distinctive interpretative code, the AMICA CODE that has always connoted and identified the magazine.
An elegant, sophisticated cut, typically Italian, able to emphasize elements of style in every field: fashion, cosmetics, life, lifestyle, travel, etc.
Target Group
The readership (mostly women) likes to combine labels with high-street fashion, who tweaks her accessories to give a new twist to her style. The readers are attentive to their looks and wants to be kept up-to-date on all the latest news. They are inquisitive and aren't afraid of experimenting, trying new things, pushing the boat out.
Digital
AMICA.it translates online the values of the magazine, in perfect synergy with the printed magazine, intercepts a female target, high and qualified.
AMICA.it offers editorial quality and synergy with the paper magazine: exclusive contents, daily updates and multimedia editing.
It is fashion and beauty in every sense of the two words, but also news and daily information, an appointment, a place where friends can meet up and chat every day.
Intuitive, visually striking and fun to navigate using the wall of images characterised by an elegant letter that indicates the path chosen or by using the menu, Amica.it is developed according to the moodboard concept.