Digital

ELTERN digital is Germany's largest family portal and offers young families qualified advice in every phase of their lives - from the first tender thoughts about having a child to questions about teenagers.
Thanks to its many years of experience, ELTERN knows its users' needs and, as a unique family platform, addresses topics that move families. The members and experts of the ELTERN community are also happy to help with questions about the desire to have children, pregnancy, babies, parenting or family life. When a baby changes your whole life, many decisions have to be made. The digital offering of ELTERN provides an overview and decision-making support - a suitable environment for all your products.

GEOLINO is included in digital coverage figures for ELTERN.

Target Group

ELTERN aims at young, diverse families, pregnant women and couples with the desire to have children. The majority of users are interested in all topics related to pregnancy, birth and colourful family life. Furthermore, they need information and inspiration in these areas. The users have above-average education, want quality content that creates trust, offers security and appeals to them emotionally. The vast majority of them are employed.