ESSEN & TRINKEN
ESSEN & TRINKEN digital
ESSEN & TRINKEN digital
ESSEN & TRINKEN
The culinary magazine with one of the highest coverages and an institution for over 50 years
For decades, ESSEN & TRINKEN has been the leading medium for anyone who loves to cook, enjoys entertaining guests, appreciates good food and is passionate about sustainability. With expertise and attention to detail, ESSEN & TRINKEN develops new, surprising recipes every month that are guaranteed to succeed. And provides reliable information on everything that makes everyday kitchen life and special moments of enjoyment more enjoyable. More food expertise is not possible.
ESSEN & TRINKEN also stands for opulent visuals, the highest level of journalistic expertise and a unique mix of topics: with exciting portraits and reports, extraordinary travelogues and style-defining trends from the world of cuisine. ESSEN & TRINKEN - with passion!
Target Group
ESSEN & TRINKEN readers appreciate the finer things in life. They are mostly discerning women who live in better-off households. ESSEN & TRINKEN offers a top-quality environment. 90 % of the readers claim that the products advertised in the magazine are of high quality and from very respected companies.
Digital
ESSEN & TRINKEN digital is an extensive content and community platform for everything to do with eating, drinking and the pleasures of life.
ESSEN & TRINKEN digital is inspiring, gives advice, and links up its users through its mix of editorial and user-generated contents, handy tools, recipe videos, and great variation of seasonal topics. 30,000 recipes from the ESSEN & TRINKEN kitchen and a comprehensive database with recipe and instructional videos on cooking and baking stimulate the appetite for cooking. The diverse user community, where users can exchange and share recipes and cooking tips, rounds off the service for users who love to cook.
Target Group
ESSEN-UND-TRINKEN EMS (df total) reaches 4.83 million unique users every month. 72% of ESSEN-UND-TRINKEN EMS (df total) users are female. 55% of the target group are aged between 20 and 49 years. ESSEN-UND-TRINKEN EMS (df total) users boast an above-average level of education: 43% have A-Levels or a university degree. 70% of users boast net household income of €2,000 or more, and 46% of users have an income of over €3,000 per month. Source: agof daily digital facts // Base: average month